Color and composition
Color and composition: how images hold the eye

Composition decides where a viewer looks first, how long they stay, and where they rest. Color adds mood, but its strength depends on value. This page sets out the working principles behind readable, calm illustration.
Principles of color
Value leads, hue follows: a limited palette creates immediate coherence.
Before choosing a color, check the values: the lightest light, the darkest dark, and the mid-tones between them. A restricted palette of three or four hues, mixed with black and ivory, gives an image atmosphere at once. Saturation can then be placed deliberately, on one focal point, rather than spread across the whole surface.
Visual analysis
Framing, rhythm, and negative space

Focal point
Give the eye one place to land
Place the strongest contrast or the most detailed mark at a single point. Surround it with simpler shapes so the viewer knows where to start. Exercise: draw a thumbnail, then shade everything except one spot.
Negative space
Let empty areas do work
Empty space frames the subject and sets the pace of a page. Leave a clear margin on at least one side of the main figure. Exercise: cover half a finished sketch with paper and check whether the remaining shapes still read.


Rhythm
Repeat shapes with variation
Repetition creates a pattern; variation keeps it alive. Vary the size, spacing, or tone of repeated forms. Exercise: draw a row of six circles, then change three of them in one clear way.